How software directories actually work, and what a listing is worth
What directories charge, where their traffic comes from, and how to judge whether a listing pays for itself.
Directories
How software catalogues actually work, where their traffic comes from, and what a listing is worth.
How software directories work, and which ones are worth it
A software directory is a catalogue of products with a page per tool: what it does, what it costs, who it is for. Buyers arrive from searches that already name a product, which is why directory listings rank for alternatives to and vs queries that a single vendor site never will.
What we cover here: where directory traffic actually comes from, what a paid listing costs across G2, Capterra, GetApp, Software Advice, Product Hunt and the smaller catalogues, whether the links they hand out are followed or nofollow, how long publication takes, and how to tell a lead-generation product from a listing.
If you are deciding where to submit a SaaS product, start with the three questions that decide everything: does the page get indexed, what kind of link do you get, and how long until it publishes.