CMS and blogging
Content management, publishing workflows and headless back ends.
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Add a productCoupled or headless
A traditional CMS renders the site. A headless one serves content to whatever renders it. The second is flexible and needs a developer; the first is immediate and constrains the front end.
Content modelling
Types, relationships, reusable blocks and localisation. Get the model right and everything else is easier; get it wrong and every new page becomes a workaround.
Editing experience
Preview, drafts, scheduling and roles. The people writing every day judge the CMS on this, not on architecture.
Portability
Export format, media handling and whether URLs survive a move. Content outlives platforms, so plan for the migration you have not scheduled yet.