Social media

Scheduling, publishing and measuring social output.

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Coverage changes without warning

Networks change their APIs, and tools lose features overnight. What matters is which networks are supported natively today, and how quickly the vendor has responded to past changes.

Publishing and approvals

Scheduling is table stakes. Approval flows, content calendars and shared drafts are what teams pay for.

Analytics

Ask which metrics come from the network API and which are estimated. Estimated numbers are fine if labelled and misleading if not.

Limits

Profiles, posts per month, users, and how a failed publish is retried. A silent failure on a launch day is the risk you are buying against.