CRM software examples that actually ship

These CRM software examples are products you can buy today, with a public pricing page or a named edition, grouped by what each one was built around. Prices were read on the vendors’ own pages on 23 September 2026 unless another date is given next to the figure.

CRM software examples in numbers

Eight figures that describe the market better than any ranking. Each one carries the vendor and the date it was read.

$15 per user per month is Less Annoying CRM’s single price: no tiers, every feature included, read 23 September 2026
$9 per user per month opens Freshsales on the Growth plan, billed annually, against $59 for its Enterprise plan on the same page, read 23 September 2026
$25 per user per month is Salesforce Starter Suite, the entry point of the largest vendor in the category, read 16 September 2026
3 seats and 50,000 records is the free plan of Attio, read 23 September 2026, and Zoho CRM’s free edition also stops at 3 users
2 users and 1,000 contacts is what HubSpot’s free CRM tools carry, read 23 September 2026
2,500 contacts is the cap on Copper Basic at $23 per seat per month billed annually, rising to 15,000 on Professional, read 23 September 2026
3 seats minimum applies to every monday CRM plan, which means the cheapest possible purchase is three seats, read 23 September 2026
$499 per month for 10 users is Follow Up Boss Pro, a real estate CRM that prices by team rather than by seat, read 23 September 2026

The spread from $9 to $550 per user for the same three letters is the reason a list of names alone does not help anyone choose.

What counts as an example here

A product makes this list if it is sold now, under its own name, to companies outside its vendor’s customer base. That rules out internal tools and discontinued products. It also rules out editions that exist only in a sales deck.

“Ships” also has a narrower meaning. It is what the product does on the day an account is opened, before any add-on, integration partner or consultant touches it. A CRM that needs a paid connector to sync email does not ship email sync, whatever the feature page says.

Every product below belongs to the CRM category of our catalogue or sits next to it. For the definition of the category and its record model, the companion piece What is CRM software, in plain words covers the ground this article skips.

Order in each table follows the entry price, lowest first. It is not a ranking, and nothing on SAASLEDGE is ranked for money.

General-purpose CRM software examples

General-purpose CRM products hold contacts, companies, deals and activities for any industry and let you add fields for the rest. These are the names people mean when they ask about examples of CRM software, and they differ far more in pricing unit than in core features.

Product	Built around	Entry paid price	Free tier
Freshsales	Sales pipeline with built-in phone and email	$9 per user per month, annual	None, 21-day trial
Less Annoying CRM	Contacts and follow-ups for small teams	$15 per user per month, one plan	None, 30-day trial
Copper	Gmail and Google Workspace	$23 per seat per month, annual	None listed
Salesforce Sales Cloud	Configurable objects and an app marketplace	$25 per user per month, Starter Suite	None
Attio	Flexible data model and custom objects	$44 per seat per month, annual	3 seats, 50,000 records
Microsoft Dynamics 365 Sales	Microsoft 365 and Teams	$65 per user per month, annual	None
HubSpot	Marketing and sales on one contact record	Starter, promotional rates vary	2 users, 1,000 contacts
Zoho CRM	Wide feature set at a low per-user price	Priced in local currency	3 users
monday CRM	Boards and workflow automation	€12 per seat per month, annual	None, 3-seat minimum
Pipedrive	Visual deal pipeline for salespeople	Published per seat, several tiers	None, trial only

Salesforce and Dynamics figures were read on 16 September 2026, the rest on 23 September 2026. Zoho and monday show a price that depends on the country the page is opened from.

Freshsales is the cheapest way into a full sales CRM with calling built in. The Growth plan at $9 per user billed annually carries the pipeline, and AI capacity is sold separately: the Freddy AI Agent add-on costs $49 per 100 sessions on the same page.

Less Annoying CRM is the one product in the table with no tiers at all. One price, $15 per user per month, and no feature locked behind an upgrade, which makes the cost of a five-person team a multiplication rather than a negotiation.

Copper was built for companies that live in Google Workspace. Gmail sync, Calendar sync, Contacts sync and Drive integration are listed on every plan, and the plans are separated by contact count: 2,500 on Basic, 15,000 on Professional, unlimited on Business at $99 per seat billed annually.

Attio is the example most often cited for a CRM where the data model is the product. Its Attio pricing page lists a free plan for up to 3 seats and 50,000 records, Plus at $44 per seat billed annually for up to 10 seats, and Pro at $99 with 1,000,000 records, all read 23 September 2026.

Salesforce Sales Cloud and Dynamics 365 Sales are the enterprise examples. Both start at a modest seat price and climb steeply: Salesforce publishes $25 for Starter and $550 for its top Sales Cloud edition, and Dynamics runs from $65 to $150 per user, figures read 16 September 2026.

The cheapest seat in this table costs $9 and the most expensive published seat from the same category costs $550. Both are sold as CRM, and neither price says anything about fit.

Examples of CRM software by where they started

Where a product started predicts what it does best, better than its current marketing does. Most CRM software tools began as one of three things and grew into the rest, and the original job still shows in the default screens.

Sales-first CRM tools

Pipedrive, Close, Freshsales and Salesforce Sales Cloud open on a pipeline of deals by stage. Their strongest features are the ones a salesperson touches daily: logging a call, moving a deal, setting the next step.

Close is a sharp example of the type. It was built for teams that make a high volume of calls and emails, and calling, SMS and email sequences sit inside the product rather than in a separate tool. The adjacent category of dedicated outreach software is catalogued under sales engagement.

Marketing-first CRM tools

HubSpot is the clearest case. It started as marketing automation, and its CRM was built so that the contact who filled in a form is the same record a salesperson later works. Keap started in a similar place, with email follow-up for small businesses.

These products are strongest at segmentation and campaign history per contact. They usually become expensive through marketing contact tiers rather than through seats, and that pricing unit sits closer to email marketing tools than to sales software.

Service-first CRM tools

Zendesk and Salesforce Service Cloud are built around the case or ticket, with the customer record attached to it. They ship queues and response-time targets, plus a customer history a support agent can read in one screen.

For most companies these belong under support software rather than CRM. The line blurs in customer communication platforms, which combine an inbox, chat and a contact record, and which sit in the live chat category of the catalogue.

CRM software examples in real life, by industry

Industry CRM products add one object that a general CRM does not have: the property, the matter, the job, the policy. That object is the reason to buy one, and the list below names products sold for each vertical as of 23 September 2026.

Industry	CRM software examples	The object it adds
Real estate agents and realtors	Follow Up Boss, Lofty, kvCORE	The property and the lead source portal
Financial advisors and wealth management	Wealthbox, Redtail CRM, Salesforce Financial Services Cloud	The household and the account held
Law firms	Clio Grow, Lawmatics	The matter, with intake and conflicts
Insurance agents	AgencyZoom	The policy and its renewal date
Mortgage brokers	Jungo, Shape	The loan file and its milestones
Recruiters	Bullhorn	The candidate and the placement
Accounting firms	TaxDome, Karbon	The engagement and the client workflow
HVAC companies and contractors	Jobber, Housecall Pro, ServiceTitan	The job, the site and the equipment
Construction and builders	Buildertrend, JobNimbus	The project, the bid and its phases
Nonprofits	Bloomerang, Salesforce Nonprofit Cloud	The donor and the gift
Healthcare and medical practice	Salesforce Health Cloud	The patient, under privacy rules
Hotels and hospitality	Revinate	The guest stay and its history
Restaurants	SevenRooms	The reservation and the visit
Gyms, salons and wellness centers	Mindbody	The membership and the booked class

Trades are the strongest case for a vertical product. Jobber, Housecall Pro and ServiceTitan are field service platforms first, with dispatch, quoting and invoicing, and the CRM is the customer and site record underneath; the category lives under field service software.

Prices in verticals follow the team, not the seat. The Follow Up Boss pricing page lists Grow at $58 per user per month billed annually, Pro at $416 per month for 10 users and Platform at $833 per month for 30 users, read 23 September 2026.

Wealthbox prices per user in the usual way: Basic $59, Pro $75 and Premier $99 per user per month, with a 14-day trial. An AI notetaker add-on costs $49 per user per month, read on Wealthbox’s pricing page on 23 September 2026.

Jobber, from the trades group, starts at $49 per month on its Core plan without commitment, for one user, with each extra user at $29 per month, read on the Jobber pricing page on 23 September 2026.

Banks and capital markets firms mostly buy industry editions of the large platforms rather than independent vertical products. The data residency and audit requirements are the product there, and a small vendor rarely carries them.

What a CRM costs for 1, 5 and 25 users

Per-seat prices mean little until they are multiplied. The table below is 12 months of list price on annual billing, before tax and before any add-on, for the products whose pricing pages publish every number needed.

Product and plan	1 user	5 users	25 users
Less Annoying CRM, $15	$180	$900	$4,500
Freshsales Pro, $39	$468	$2,340	$11,700
Attio Plus, then Pro above 10 seats	$528	$2,640	$29,700
Copper Professional, $59	$708	$3,540	$17,700
monday CRM Standard, €17, 3-seat minimum	€612	€1,020	€5,100
Follow Up Boss, cheapest plan for the headcount	$696	$2,280	$9,996

All prices read 23 September 2026. The Attio column changes plan at 25 users because Plus stops at 10 seats, and 25 seats on Pro at $99 cost $29,700 a year.

Three things in the table are easy to miss. monday CRM charges a solo user for three seats, so its one-user figure is the three-seat minimum. Follow Up Boss gets cheaper per head as the team grows: 25 users fit inside the Platform plan at $833 per month, which is less than Pro plus 15 extra users at $41 each.

And the cheapest column is not the cheapest outcome. Less Annoying CRM at $4,500 a year for 25 people has no marketing automation; a team that needs it adds a second tool, and the comparison has to include that tool’s bill.

For a small company the CRM line is one of several subscriptions, and the full stack by team size is worked through in software for small business.

Limits the price table does not show

Four limits decide the real cost of most CRM software applications, and none of them appears in the headline price. Each can be read on the vendor’s own pricing page before signing.

Contact caps. Copper Basic stops at 2,500 contacts and HubSpot’s free tools at 1,000. A company that imports its full address book on day one can outgrow the plan before the first deal closes.

Seat minimums. Three seats on monday CRM, ten included users on Follow Up Boss Pro. A minimum turns a per-seat price into a floor.

Metered AI. Freshsales sells its AI agent in blocks of 100 sessions at $49, and Wealthbox sells an AI notetaker at $49 per user per month. AI in CRM is now a usage line, and its cost moves with activity rather than headcount.

Promotional and regional prices. HubSpot Starter was shown at a promotional rate on 23 September 2026, and Zoho and monday price by the visitor’s country. A number copied into a spreadsheet is valid for the day it was read.

We wrote up the pattern behind these in what SaaS pricing pages hide, with the list of questions that pull the missing numbers out of a sales call.

CRM software companies versus CRM software applications

CRM software companies and CRM applications are different units, and search results mix them. Salesforce is one company selling Sales Cloud, Service Cloud, Marketing Cloud and several industry clouds, each an application with its own editions and prices.

This matters when a list says “the biggest CRM software companies”. Size by revenue is a fact about the vendor. It predicts nothing about whether its entry edition fits a small team, and the largest vendors’ entry editions are often cut down to make the upgrade path obvious.

Smaller companies sell one application. Less Annoying CRM and Copper each have a single product, and their pricing page is the whole catalogue. That makes them easier to evaluate and easier to leave, which is a fair trade for a smaller partner ecosystem.

Software that looks like CRM and is not

Several product types store customer names and get called CRM in conversation. Each of them breaks at a predictable point, which is useful to know before choosing one as a substitute.

A spreadsheet

A shared sheet with one row per customer is the most common CRM in small companies. It has no activity history, no next step with an owner and no record of who changed what, so the first handover loses the context the sheet was meant to keep.

An email marketing tool

Mailchimp and similar tools hold a contact list with engagement data. They do not hold deals or one-to-one conversation history, and their contact is a subscriber, which is a different record from a customer.

ERP software

ERP holds orders, invoices, stock and the customer as a billing entity. Some ERP suites ship a CRM module, Odoo and Dynamics 365 among them, but the sales pipeline there is usually thinner than in a dedicated product. Where one ends and the other begins is covered by the ERP software category and in the manufacturing ERP guide.

A no-code database

Airtable and Notion can be shaped into a CRM in an afternoon. They ship tables and views, not email sync or pipeline logic, and every automation is one more thing the builder has to maintain. For a team of two that is often enough; the tools sit in the no-code category.

Using this CRM software list to build a shortlist

Names become a shortlist through elimination, not through features. Five filters, applied in order, cut the ten general products above to two or three in under an hour.

Count the users in 12 months, not today. Multiply every candidate’s seat price by that number and check the plan limits at that headcount.
Count the contacts you will import. Drop any plan whose cap sits below that number.
Name the tool the team already lives in. Gmail points toward Copper, Microsoft 365 toward Dynamics, a marketing team toward HubSpot or Keap.
Check for an industry object. If the business cannot run without the property, the matter or the job, start with the vertical products in the industry table.
Read the export terms. A CRM that exports contacts but not activity history keeps the most valuable part of the data when you leave.

After that, trial two products with real records, not sample data. Both Freshsales and Less Annoying CRM offer trials long enough to run a full sales cycle, at 21 and 30 days.

To compare more products side by side, the catalogue’s browse view filters by category, pricing model and free plan, and no listing is paid for or ordered by payment.

Teams whose shortlist ends with a marketing-first CRM usually need the campaign side filled, and the marketing software category is the next stop.

Questions people ask about CRM software examples

What are some examples of CRM software?

General-purpose examples sold in 2026 include Salesforce Sales Cloud, HubSpot, Zoho CRM, Microsoft Dynamics 365 Sales, Pipedrive, Freshsales, Attio, Copper, monday CRM, Close and Less Annoying CRM. Industry examples include Follow Up Boss for real estate, Wealthbox for financial advisors, Clio Grow for law firms and Jobber for trades.

What is CRM software, with examples?

CRM software is a shared database of customers and prospects where every conversation, deal and next step is attached to the right person or company. Salesforce and HubSpot are the best known examples; Less Annoying CRM at $15 per user per month is the simplest paid one, and Attio’s free plan covers 3 seats.

What are examples of CRM software used in real life?

Real estate teams run leads through Follow Up Boss. HVAC and plumbing companies book and invoice jobs in Jobber or ServiceTitan, and financial advisors keep household records in Wealthbox or Redtail. Nonprofits track donors in Bloomerang, and restaurants keep guest histories in SevenRooms. Each adds one object a general CRM lacks.

Is Excel an example of CRM software?

No. A spreadsheet can hold a customer list, but it has no activity history, no next step with an owner and no audit of changes. It works as a starting point for one person and fails at the first handover, which is usually when a company starts looking at free CRM tiers.

What is an example of a free CRM?

HubSpot’s free CRM tools carry 2 users and 1,000 contacts, Zoho CRM’s free edition carries 3 users, and Attio’s free plan carries 3 seats and 50,000 records, all read 23 September 2026. Free tiers in this category run out of seats much sooner than they run out of records.

Which CRM software is best for a small business?

The one whose price at next year’s headcount still fits, and whose contact cap sits above your list. For small teams on Google Workspace, Copper; for teams that want one flat price, Less Annoying CRM at $15 per user. Our guide to software for small business prices the full stack by team size.

What CRM do realtors use?

Follow Up Boss, Lofty and kvCORE are the most common real estate CRM software examples. Follow Up Boss prices by team: Grow at $58 per user per month billed annually, Pro at $416 per month for 10 users, Platform at $833 per month for 30 users, read 23 September 2026.

What is the difference between CRM software tools and CRM software applications?

In everyday use the terms mean the same thing. When there is a difference, an application is a full product such as Sales Cloud or Freshsales, and a tool is a narrower piece that plugs into one, such as a dialer, a form builder or an email tracker. Vendors use both words loosely.

Are ERP systems examples of CRM software?

Not by default. ERP manages orders, invoices, stock and accounting, and treats the customer as a billing entity. Some ERP suites, Odoo and Dynamics 365 among them, include a CRM module, but a dedicated CRM usually ships a deeper pipeline and better email sync than the module does.

How many CRM software companies are there?

Nobody publishes a reliable count, and any figure quoted without a named source should be ignored. What can be counted is the products sold under their own name with a public pricing page, and that list runs to hundreds once industry products are included, which is why grouping by origin helps more than counting.